The world’s largest software company Microsoft launched a new Smartphone on Monday which so far received encouraging reviews, but that wont be enough for its success in the market as it will face fierce competition from Apple Inc and Google Inc. According to analysts Microsoft must use the most ground-breaking and innovative strategies of advertising its product.
The nine new phones, created by Samsung Electronics Co Ltd, LG Electronics Inc, HTC Corp and Dell Inc, might push Microsof back into the main scene. At the start of the coming month, AT&T Inc’s network in the United States will offer three of the nine phones in the beginning, which are said to be quite similar in appearance and feel to Apple’s iPhone.
Avi Greengart, research director for Current Analysis commented that Microsoft has used a a more cohesive approach and a different look but it is too early to say what its benefits might be.
At the launch of Microsoft smartphone in London, British actor and writer Stephen Fry who is although a big fan of Apple products, publicly praised the new Microsoft smartphone whole heartedly and said that he found it to be user friendly and that their should be variety in the marketplace.