Microsoft, Facebook Introduce New Social Search Features

October 15, 2010 – 1:13 pm | by omer

Two new features which influence social networking app Facebook connections for apparently more precise search has extended its partnership with Microsoft even more.

This partnership is done to set a new social-search feature available by Bing. The feature will also set off web results for Facebook motorized by Bing.

An exciting new feature known as Liked Results shows the websites and the links as “liked” by a Facebook user’s friends for example “Halo: Reach,” your friend’s Facebook profile images will appear subsequently to few results. “So you can lean on friends to figure out the best websites for your search”

Facebook profile search allows detail searches to bring more appropriate results, for instance if you type “John Smith”, “Those with whom you have mutual friends will show up first” states the Facebook blog note. “Bing is also making more prominent the ability to add these people as friends on Facebook directly from Bing”

With the Microsoft’s $240 million investment for a 1.6 percent stake in the social network, the partnership between Facebook and Bing is expected. Mark Zuckerberg, Facebook CEO spoke with Microsoft executives during an onstage presentation on Oct. 13 to discuss for more extensive integration.

Mark Zuckerberg said “We’re hard-wired so that information about people is the most interesting information we track in the world,”

The new features of Facebook will help Bing with its ongoing clash against Google which recently added concurrent search results in a bid to update it service, expected by Microsoft. Bing is getting about 27-30 percent of the U.S search-engine market given by analytics firms. Google occupies searches between 65-70 percent.

Article posted by the senior vice president of Microsoft’s online service division on Oct. 13 on the Bing community blog states “We think it’s time for a real, robust, persistent social signal”. Facebook has more than 500 million people and the sum of content produced inside Facebook each day is amazing, which has led to a change of the internet already.

Within the next few weeks the new social-search features are programmed to roll out in the U.S

Nadella writes in the blog that the new sign will let us perform a broad search and will give us the most appropriate information; comparing to other signals we use, people have found it more interesting.


Related Posts

Similar Posts

Sorry, comments for this entry are closed at this time.