3 Popular Types of Images to Enhance Digital Marketing

September 6, 2018 – 3:06 pm | by Steve
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Are you trying to come up with ideas for images that can enhance your digital marketing? Do you want to create images that really engage customers and help you to fulfill your marketing goals?

Make no mistake there are lots of factors involved in creating effective images for digital marketing. However a good place to start is by looking at some of the more popular types of images that are being used throughout digital marketing – and seeing how you can make use of them as well:

  • Infographics

Essentially an infographic is an image that attempts to simplify data or a complicated subject matter, and present it in a visually engaging manner. It has proven to be a very popular type of image on social media and blogs, and is one that people love to share.

Generally infographics work best as a type of content marketing. The infographic itself should not be promotional, but should be the type of content that your target market will appreciate.

  • Product photos

Needless to say product photos are a mainstay when it comes to digital marketing, and can be used in a variety of ways. Good product photography is about more than just snapping a photo of the product however, and it is important to think about how to show it in its best light – or show viewers what makes it appealing.

If your products are visually-appealing (or can be used in a visually-appealing way) then product photos could be used as a type of compelling content.

  • Memes

While it is easy to look down at memes as a base form of content, they are tremendously popular and can be very engaging. Admittedly you may not want the headache of trying to create your own meme and hoping that it gains tractions, but you can take advantage of existing memes and create marketing images based on them.

Finding the right meme can be daunting, but there are various lists of memes that you can browse through for inspiration.

It is safe to say that all of the types of images listed above can be applied to your digital marketing strategy in some way or other. On top of that there are other popular types of images that you may want to consider as well, such as naked quotes, quotes with photos, screenshots, illustrations, behind-the-scenes photos, nd more.

To actually create these images you will need a photo editing software for Mac or PC – depending on which you’re using. Nowadays there are a lot of options that you can choose from, and for example you could try Movavi Photo Editor for Mac (https://www.movavi.com/mac-photo-editor/).

Overall it helps if you already have a specific goal in mind, as you’ll be able to determine which type of image would suit it best accordingly. The types that are listed above can each be used for a variety of different goals, so you should be covered regardless of which aspect of your digital marketing you wish to enhance.

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