There are many reasons why people create websites, but for most of us, it’s about money. To be able to generate revenue through our site, we need to know how well it performs SEO-wise. Owning a website can be likened to owning a business.
One way of making sure that it’s generating money is to subtract your initial capital from your revenue. The resultant will help you deduce whether you turn a profit or make a loss. Having this information will help you make informed and conscious decisions.
The same basic principle applies to what we will discuss in this article. However, in this case, it’s not only about the profit or loss. You want to know how much traffic you have attracted to your website and which keywords are drawing this traffic.
You also want to know the performance of other websites with similar content to be able to compare it with yours. In order to get this information, you need specific tools. And that is precisely what this article is going to do — equip you with the best SEO instruments. So, let’s get to it!
It is one of the most widely used website monitoring tools. It’s powerful, subscription-free, and easy to use and access. All that’s required of you is to sign up by entering some information about your website.
They will then send you a tracking code which will help Google know when and where users access your website. As mentioned before, the user interface is simple and intuitive so that anyone can get the hang of it in a few minutes.
Although you’re required to provide a lot of information about your website, its performance makes it well worth your while.
Google Analytics can be used to get a detailed report on your website’s performance, including your visitors’ location, most popular pages, and the biggest traffic sources. The information gained this way can help you set your long-term and short-term goals. When used with other Google apps (e.g., Gmail, Google Docs, etc.), it will provide you with easy access to them through a single console.
Alexa is a pretty handy tool. How so? Knowing the performance of other similar sites can help you boost your website’s rankings significantly. Unlike Google Analytics that provides you with extensive statistics, Alexa compares your performance against competitors by measuring the reach of your site, the number of visitors, popular keywords generated by visitors of rival websites, and the number of backlinks.
For instance, as a novice entrepreneur running a writing service website, it’s impossible to know all the popular keywords that can generate traffic to your site. Therefore, by using Alexa, you can find keywords that bring traffic to similar websites. Examples of some popular keywords include but are not limited to “writing help service,” “who can write my assignment for me,” etc.
This tool presents information on heat maps. It can tell you the location of your website’s visitors, as well as how much time they spend there. In other words, this tool is excellent for gathering information about the traffic your site generates.
The Combination of Tools
By combining all the tools above, you can seriously improve your website’s rankings. Each of them has their pros and cons, which is why you can offset one tool’s weakness by the other tool’s strength.
For example, both Google Analytics and Heat-Mapping Tool provide you with similar information on your website’s traffic. However, while the former presents information in graphs and charts (thus making it more factual), the latter represents your website’s statistics in the form of heat maps. Each of these tools complements each other and helps you gain a better understanding of what’s happening.
To sum up, before choosing an SEO tool, you should make sure it meets all your needs. And if it’s missing some features, you can try combining it with another one to achieve the desired results.